VISTAGE Better Together Conference Speaker Interview With Jen Asplund October 6, 2026
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The Hope Advantage: Leading People Through Relentless Change
The world is changing faster than most organizations can adapt, and AI is only accelerating the pressure. Every leader knows the business must evolve. Yet transformation efforts fail the vast majority of the time. Not because people resist change, but because people quietly stop believing their effort will make a difference. Drawing on two decades leading large-scale transformation at AT&T and RTX, Jen Asplund will show you how to recognize where your people have lost belief in a better future, or their ability to create it. You will leave with a diagnostic you can run on any stalled initiative, and the three drivers that help build belief to keep people moving through uncertainty: Direction, Ownership, and Movement.
